November 10, 2010 – (RealEstateRama) — The Sioux City Economic Development Department is inviting former residents to move back to Sioux City this holiday season. In its third year, the “Home Again” marketing initiative will again utilize local media including print, tv, bus signage, banners and electronic billboards to target parents and families who want to see their children move back to Sioux City. Advertising will begin next week directing people to a web page affiliated with the City Economic Development website at www.locatesiouxcity.com/home.
“Home Again” promotes the exciting developments Sioux City has witnessed in recent years and encourages parents to share the website with their children who grew up here. Factors important to those considering a move such as employment, housing, education, events and attractions provide additional information about Sioux City’s growth along with links to various community websites. A “Share Your Story” feature offers an opportunity for people to write about their personal experiences as to why they chose to move back to Sioux City and why they enjoy living here.
A job forum is available for both employers and potential candidates to post information regarding employment opportunities and requests. Partnerships with the Young Professionals of Iowa Ambassador Program and Iowa Workforce Development have proven successful in helping to connect young professionals with employers in the area. In the past 18 months, the Job Ambassador Program has worked with 31 young professionals with 12 individuals taking a job opportunity in the Sioux City area. There are currently more than a dozen industries with job opportunities that are only being marketed through word of mouth and the Job Ambassador Program works to connect the employers with qualified candidates.
“This campaign continues to bring awareness to the many positive things happening in Sioux City,” said Anne Westra, Economic Development Specialist. “It’s exciting to share our community, build relationships and see new leadership develop,” she added.
Contact:
Anne Westra
712-224-5151
