November 18, 2009 – (RealEstateRama) — The Sioux City Economic Development Department is continuing its campaign inviting former residents to move back to Sioux City this holiday season. Initially launched late last year, the “Home Again” marketing initiative will utilize local media including print, tv, bus signage, banners and electronic billboards to target parents and families who want to see their children move back to Sioux City. Advertising will begin this weekend and direct people to a web page affiliated with the City Economic Development website at www.locatesiouxcity.com/home
“Home Again” promotes the exciting developments Sioux City has witnessed in recent years and encourages parents to share the website with their children who grew up here. Factors important to those considering a move such as employment, housing, education, events and attractions provide additional information about Sioux City’s growth along with links to various community websites.
In addition to a nostalgic appearance including photos from the late 1970’s, the website includes a new feature this season entitled “Share Your Story”. The area offers an opportunity for people to write about their personal experiences as to why they chose to move back to Sioux City and why they enjoy living here.
A job forum is available for both employers and potential candidates to post information regarding employment opportunities and requests. Partnerships with the Young Professionals of Iowa Ambassador Program and Iowa Workforce Development are also helping to connect young professionals with employers in the area.
“We enjoy sharing the outstanding quality of place that Sioux City has to offer young professionals,” said Marty Dougherty, Sioux City Economic Development Director. “Through the Home Again campaign we are able to attract young talent to our region allowing our local businesses to prosper,” added Dougherty.
Young Professionals of Iowa
YPIOWA
Iowa’s Statewide YPO
Started in 2004 with statewide conferences
Board and committee work started in 2007
Mission:
“To connect and engage young professional in Iowa to take responsibility for the growth of their community and state.”
YP = Young Professional
YPO = Young Professional Organization
YPIowa initiated the Ambassador Program in January of 2009. Currently, there are three major regions and four communities participating in this program as a pilot. These include:
NW Iowa: Sioux City
Central Iowa: Des Moines & Marshalltown
Eastern/Central Iowa: Quad Cities (Davenport, Bettendorf & Surrounding Areas)
The primary objectives are to engage volunteers throughout Iowa help to connect young talent seeking to move or stay in Iowa with career, business and community-based opportunities. This program provides networking opportunities, word-of-mouth references and resources to aid YP job seekers in their efforts to find employment in Iowa.
YPIowa wanted to create a program that:
• Addresses the growing workforce needs of the state of Iowa.
• Creates a network for those who want to pursue job opportunities within Iowa.
• Attracts and retains young professional in Iowa.
Sioux City Ambassadors:
Greg Hoffman, Regional Advisor (Steering Committee Member)
Business Development
Security National Bank
601 Pierce St., Sioux City, IA 51101
(712) 277-6537 Office
(712) 898-8632 Mobile
ghoffman (at) snbonline (dot) com
Virginia Anderson, Ambassador (Past YPIowa President)
Project Manager
306 Virginia Street, Ste A, Sioux City, Iowa 51101
(712) 490-4545 cell
(712) 224-2300
virginia (at) pro-linkrealty (dot) com
Jon Murad, Ambassador (Steering Committee Member)
Business Marketing Specialist
Iowa Workforce Development
2508 4th St., Sioux City, IA 51101
(712) 233-9030 Ext 1007
Jon.Murad (at) IWD.Iowa (dot) gov
Beth Trejo, Ambassador
Director of Investor Relations
Siouxland Chamber of Commerce
101 Pierce Street, Sioux City, IA 51101
712.255.7903 ext. 222
btrejo (at) siouxlandchamber (dot) com
Contact:
Anne Westra
Number: 712-224-5151
